Hiatus From the Buzz Blog - Latest Comments

Re: What’s SEO Without SCO – A Lot of Crap

website marketing seo — Tue, 30 Mar 2010 05:34:27 -0000

hi glad SCO got busted for what they were doing. ... while facebook which is piece of crap gets a billion dollar offed.

Re: What’s SEO Without SCO – A Lot of Crap

Mark delfeld — Wed, 24 Mar 2010 18:19:48 -0000

What about creating content that is relevant to the customer's highest priority needs? Crappy content is content focused on the product (vendor looking inward) or content that just isn't important to the customer (yeah, I see your point but I really don't care and don't have any budget for that).

This content marketing thing is just a way that marcom and PR people can hang on to to say they are producing great content. But are they? Likely not if they don't take the time to understand the market and the solution.

Re: Corporate Blogging Scary? How to Benefit from Losing Control

lorenean — Mon, 15 Mar 2010 04:19:18 -0000

http://www.greenlife.ph

Re: What’s SEO Without SCO – A Lot of Crap

ericafiller02 — Wed, 10 Mar 2010 03:53:33 -0000

It's for similar reasons that SCO did not succeed in its suit against IBM regarding Linux ... I think a lot of people are missing the point on this. .....

Re: Social Media as a Crisis Control Tool – Orbit Baby & Consumer Reports

janicelbrown — Thu, 27 Aug 2009 21:00:17 -0000

Chris:

I think crisis avoidance is definite proof of ROI, but I would also be interested in some more specific observations of consumer behavior as the result of this campaign.

BTW, "dig the well before you are thirsty" is one the tenets of my own communications consulting business (see http://www.janicebrown.com/how.... Completely agreed of the importance of this, and the transparency and speed of reaction enabled by social media makes cultivating influencers more important than ever.

Good blog -- keep up the good work.

Re: Social Media as a Crisis Control Tool – Orbit Baby & Consumer Reports

Chris Plamann — Thu, 27 Aug 2009 19:18:08 -0000

@dabneyoliver - Thanks for the comment.

Interesting situation. I've actually used Consumer Reports for a number of purchases in the past. And because of that, I understand the power they have in the marketplace. Which brings up the question - given a failed test or tests, how does a company respond?

I think it's a testament to your group and Orbit Baby that the response was handled so well. And not just the response, but the significant cost that Orbit Baby must have gone to in order to duplicate the tests is impressive.

Of course, the fact that your group and Orbit Baby knew the channels that would be most effective is what initially interested me. In my opinion, really well done.

Re: Social Media as a Crisis Control Tool – Orbit Baby & Consumer Reports

Chris Plamann — Thu, 27 Aug 2009 19:07:42 -0000

@janicelbrown - Thanks for the comment. And you're dead-on. As a parent with a child that rides in one of their seats everyday, the fact that Orbit Baby was as proactive as they were was really comforting and inspired confidence.

I think your question about influencers is a good one. What I would say is that being able to touch the right influencers in a time of crisis has a lot to do with digging your well before you're thirsty. In other words, as with most things in social media, without real and honest long-term participation, having a respected voice, whether an individual or large corporation, is almost impossible. So being active in the communities in good times, before the challenges hit, is really important.

This can be a good lesson for many executives that hammer on the "ROI of social media" question. I would ask them this.

If Orbit Baby avoids what could have been a crisis through their social media participation, is that proof of significant ROI? Seems to me that it is.

Re: Social Media as a Crisis Control Tool – Orbit Baby & Consumer Reports

dabneyoliver — Thu, 27 Aug 2009 13:33:14 -0000

Thank you so much for this article. We (Loomis Group) are the PR firm for Orbit Baby and have been infuriated with Consumer Reports handling of the testing.

Having worked closely with Orbit Baby for some time now - we know and trust them for all the right reasons. They truly care about making a quality product, they care about their customers and they above all care about safety. We have found that they are willing to do whatever it takes to do the right thing and make sure that owners of their products know that their children are secure and well protected.

Re: Social Media as a Crisis Control Tool – Orbit Baby & Consumer Reports

janicelbrown — Thu, 27 Aug 2009 08:03:00 -0000

Great article - thanks for posting. From what I can see, nice job at being proactive. I give the CEO an A for being serious, warm, quietly confident, informative, empathetic and reassuring -all very natural, although the smile at the end is a tad forced. He's a very strong spokesperson, and his belief in his product is natural and obvious.

I liked how they combined hard facts with the strong visual picture of his own children using the product. And encouraged conversation and contact, by providing several ways for concerned parents to interact with the company. And repeating them several times.

Your article makes me want to know more about how they used social media to find the right influencers and have the right people (customers, influencers) find this video, and what they achieved for results.

Having handled PR for a number of corporate crises in the past, I think that social media has *huge* potential for companies in getting their stories out and engaging customers and other constituents directly. Conversely, social media enables groups of consumers and others to find each other and self-organize into powerful "lobbies" in ways not possible before. Businesses need to be prepared for this.

All corporations should update their crisis communications plans to include social media - if they haven't already.

Re: 4 SEO Tactics Most Small Businesses Forget – DIY SEO Tip #1a

Chris Plamann — Tue, 25 Aug 2009 18:51:36 -0000

Glad to hear you took something from the post, Bill. It can be confusing at first, but will definitely pay-off if you stick with it.

Not sure if you saw my first SEO tip post on keyword research or not, but it might help too. I'll also be posting more tips in the coming days.

Re: 4 SEO Tactics Most Small Businesses Forget – DIY SEO Tip #1a

billkisich — Tue, 25 Aug 2009 17:30:47 -0000

Thanks for this explanation, Chris. I'm a newb but very interested in how to use the internet effectively for my services. I've been wondering about how to use keywords and how to figure out which to even use. It can be hard to figure out what words propective customers are going to use to describe the service they need. You've made it very clear.

Thanks, Bill

Re: How to Convert – 11½ Landing Page Principles

CopywritingMaven — Fri, 14 Aug 2009 14:48:13 -0000

Thanks for the kind words, Chris. You've done a great job of presenting the general ideas from my specific landing page makeover.

Re: No Such Thing as a Free Link?

Christopher Ross — Fri, 24 Jul 2009 15:21:17 -0000

Thanks for taking the time to write a great post about my decision, it was certainly a very tough one to make but interestingly it's not resulted in a loss of traffic or quality comments but I've seen a dramatic reduction in "spam" comments.

My new offer for a free link stands for anybody interest, simply post something awesome on your own blog and I'll happily link to it :)

Re: Google PPC vs. Organic: Which is Right for Your Business?

Chris Plamann — Wed, 01 Jul 2009 14:54:41 -0000

@MPad1 - Totally agree, and actually was one of the reasons I was a little surprised at the tenor of the Hubspot webinar. In my view, PPC is just a tool to help craft an overall web presence. Certainly not something to be weaned off of as the webinar suggested.

Re: Google PPC vs. Organic: Which is Right for Your Business?

Marco — Wed, 01 Jul 2009 00:56:15 -0000

It's a shame if this is the question marketers are facing, because SEO vs. PPC is the wrong question. It should be how to integrate them. More at SEO vs. PPC - The Wrong Question.